MBA students studying a marketing management module have been collaborating on a market research project with a multi-award-winning high-tech global company MediBioSense.
On the 27th October CEO Simon Beniston delivered a guest speech to the MBA students. He was delighted to see them engaged with real-world marketing within the company, and the students themselves valued the opportunity to add a practical element to their in-class theoretical learning as well as enhancing valuable skills, useful for their long-term career development.
Module Leader Dr Jialin Hardwick commented, “This is the third year where our MBA Marketing students have worked with MedioBioSense. My thanks to Simon for sharing his entrepreneurial spirit and ambition with our students who are our future management professionals. Additionally, I appreciate the support from colleagues in the University Research and Enterprise Department with this industry engagement which has ultimately enriched the student experience we provide”
Our MBA is tailored to enhance professional and personal leadership development using technical, analytical, and soft skills, which are fundamental to succeeding in today’s business environment.