MBA students studying the Marketing Management module at Lincoln International Business School, (LIBS) recently collaborated with multi-award-winning high-tech healthcare company MediBioSense on a marketing research project. This opportunity allowed them to practise classroom theory and apply it within this project. Company CEO Simon Beniston visited campus to attend a reporting session and had professional discussions with the students, he was pleased to see the fruitful project outcomes.
Dr Jialin Hardwick, Senior lecturer in Marketing and project lead commented, ‘We’re worked with MediBioSense for several years and it’s always been a pleasant and beneficial experience for all concerned. The MBA students valued the opportunity to work on this live project with an innovative company and covered aspects such as marketing planning, strategic visions and challenges, market analysis and integrated entrepreneurship’
The marketing research ‘PG student project on Marketing of New Product/Service’ led by Dr Jialin Hardwick contributes to research conducted on behalf of the University of Lincoln and has received a favourable ethical opinion by a University Research Ethics Committee. This project is also supported by Marketing Department at Lincoln International Business School and the University of Lincoln Research and Enterprise Department.