On the 17th April, University of Lincoln MBA students studying a Marketing Management module welcomed Jamie Masterman, CEO of Urban Moto Distribution to hear more about his business experience. Urban Moto has traded successfully on e-motor bikes in the UK and EU since 2019 and Jamie shared his experience in marketing and the global challenges facing the company.
Dr Hardwick commented,
“our students enjoyed the session and always appreciate hearing first hand from industry experts about real life scenarios of operating a business in global markets”
