Lincoln International Business School Postgraduate Students Meet BMW Marketing Executive

MSc Marketing with Luxury Brands students had their learning further enhanced on the 2nd March when they participated in a talk and Q&A with BMW Marketing Executive Jessica Hall. With BMW being at the forefront of innovation and the development of sustainable new products, Module Leader Dr Hardwick was delighted to be able to introduce Jessica to the group and see the students engaged in real world marketing professional practices from a world-leading brand, as well as being able to apply theories learnt within lectures.

As Dr Hardwick leads the postgraduate student project on marketing research and MSc Marketing with Luxury Brands programme, offering students the opportunity to interact with representatives of top products within the automobile industry, such as BMW. Jessica will meet the student researchers again in May with their reports, along with a presentation on the project.

The students involved, along with Dr Hardwick extend their sincere thanks to Jessica for her inspirational talk which has really benefitted teaching, learning and research here at the Business School.

Note  ‘PG student project on marketing research, Marketing of Luxury’, conducted on behalf of the University of Lincoln has received a favourable ethical opinion by a University Research Ethics Committee (Ref. 20022-2128) in accordance with the Guidelines for research recruitment materials.

Image of the students

The photo was taken with Jessica Hall (3rd left), Jialin Hardwick (4th right)