Lincoln International Business School MBA students worked with award-winning company, MediBioSense, presenting their market research results.

The Master of Business Administration (MBA) students presented their market research results at an online session ‘Reporting to the Company – MediBioSense’ through their study module, ‘Marketing Management’.

MediBioSense is a global multi-award-winning healthcare innovation company with a focus in medically certified wearable technologies, with team members and representatives, based in Europe, Africa, Middle East and the Americas.

Simon Beniston, the company CEO, attended and had a fruitful discussion with the students, he was impressed by their high quality work as well as the exciting engagement experiences the project brought in for students to access with a real world marketing practice.

MBA students appreciated a valuable opportunity very much as they worked with an innovative company, expanded theories learnt in class and exercised problem-solving, team work and decision making skills throughout the live project.

The market research ‘PG Student Project on Marketing of New Product/Service’ led by Dr Jialin Hardwick, Senior Lecturer, contributes to research conducted on behalf of the University of Lincoln and has received a favourable ethical opinion by a University Research Ethics Committee.

This project is also supported by the marketing department at Lincoln International Business School and Research and Enterprise Department at the University of Lincoln.